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But for one month, Hinge gave a random 22% of users the option to use a clever prewritten opening line in addition to writing their own messages. They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.
Hinge came up with over 100 prewritten lines that ranged in tone from quirky ("best discovery: Netflix or avocado?
" actually worked just as well as the clever prewritten lines.
Sunday priorities: exercise, sleep, or aggressive mimosas? Chicago's top two lines are about '90s nostalgia (average of 58% higher likelihood of response): What '90s song would you use as the title of your autobiography? And weirdly, Boston was the ONE city where the standard "Hey, what's up?
All of these worked better than the standard "hey" or "hey, what's up" that is the baseline greeting most people use. Would you rather have weekly hiccups or never sneeze to completion ever again? What's the most awkward movie you've watched with your parents?
Settle this once and for all: are they called fireflies or lightning bugs? Katie Notopoulos is a senior editor for Buzz Feed News and is based in New York.